Want to grow on instagram from scratch to massive reach in a short time?
The secret is market analysis. Think of it like sports: to win, you need to know not only your strengths but also the rules of the game-and your competitor`s strategies.
Let`s break it down step by step…
Spot what`s trending right now
Instagram changes it`s algorithm constantly. What worked six months ago might be irrelevant today… That is why you need to check daily what´s currently getting pushed:
Scroll the explore page (Reels & posts) and see what comes up repeatedly.
Notice patterns patterns: maybe it´s short Reels under 15 seconds, poll stickers in Stories, or carousel posts with quick tips.
Look at the visual style: bold colors, fast edits, captions on screen.
💡Pro tip: if you see the same trend and across creators in different niches, it´s a sign the algorithm is giving it a boost.
Find your niche and study the leaders…
Chasing every trend when you´re starting out is a mistake. Pick a clear niche (personal brand, cooking, life hack´s, etc.) and analyze 5–10 creators who are already successful in it:
Write down which topics get the highest likes, saves, and comments.
Sort their posts by views — that’s your shortcut to see what “takes off.”
Pay attention to the first line of the caption or video hook — that’s what stops people from scrolling.
3. Start Small With Micro-Content…
When you have a small following, long or complex videos rarely go viral. Focus on:
Short Reels (7–15 seconds) — short watch time increases completion rate.
One message = one post. Don’t try to explain everything at once.
Use trending audio — it often gives a free organic boost.
4. Test and Track Your Numbers…
Analysis without data is just guessing. Monitor:
Engagement rate (ER) — likes, comments, and saves compared to reach.
Story CTR — how many people tap on your links or stickers.
Watch time on Reels — the higher it is, the more likely you’ll hit recommendations.
Do a weekly review: double down on what’s working and drop what isn’t.
5. Scale What Works
When you find a format that brings growth:
Create 3–5 similar posts with a different angle.
Make related content that continues the topic.
Collaborate with other creators — it’s the fastest way to bring in a fresh audience.
Making market analysis for your page is not that difficult, just takes some patience…
Here is an example of how your market research tablet should look like…
creator/page | amount of followers | theme of the page | link of the most viral posts/reels… |
|---|---|---|---|
at least 15 of them… | — | — | — |
P.S.(Use words document or notes for it)
Also, you can check the legitimacy of the page`s performance through socialblade.com…, just insert the exact name of the page and check the stats for yourself!
Main take outs of today
Market analysis isn’t a one-off task — it’s an ongoing habit.
Watch what the algorithm is pushing right now, adapt it to your niche, test constantly, and scale the winners. Even with a small audience, you can hit thousands of followers in just a few weeks if you stay consistent.
