Cut through the noise with this no-nonsense guide to the 7 top Instagram theme page niches. Learn where to focus your energy, so that you don't risk wasting your time on a "dead" niche and check out what is trending this week.
So, one of the first things that you need to do before starting an instagram theme page-is to find a niche for it..
Here are clear stats on engagement, growth & content types for the 7 fastest growing niches on instagram right now…
Niche | Avg. Engagement Rate (%) | Follower growth (monthly %) | Popular content types |
|---|---|---|---|
Fitness | 5.2% | 8.5% | Reels, Stories, Motivational Posts |
Personal finance | 4.8% | 7.4% | Educational Carousels, Short Reels |
Travel | 6.1% | 9.0% | Stunning Photos, Reels, BTS Clips |
Lifestyle | 5.0% | 7.0% | Daily Stories, Fashion Reels |
Tech gadgets | 4.5% | 6.8% | Reviews, Unboxings, How-To Videos |
Food recipes | 5.5% | 8.2% | Recipe Reels, Step-by-Step Carousels |
Motivational content | 5.8% | 7.9% | Quote Graphics, Storytelling Reels |
This is an approximate estimations from an overall research…Obviously certain pages with a right approach can beat another page with a supposedly “better” niche, but if you use a trending niche and deploy correct strategies - you will be unbeatable!
After choosing your niche, make sure you stay consistent with it. It is CRUCIAL to stick with one niche, otherwise the algorithm will not be able to attract the right audience for you and you will be stuck at a low following and 200 view prison forever…
What is trending on our brainrot app this week???
Short Reels with authentic storytelling connect emotionally and drive reach
Real, unpolished moments resonate deeply with audiences, sparking genuine engagement and boosting content visibility on Instagram's algorithm.
Educational carousels keep users swiping and sharing valuable info
Quick, informative slide decks provide clear, actionable insights that hold attention and encourage users to share, increasing organic growth.
Behind-the-scenes clips reveal the process, not just polished results
Audiences crave transparency and authenticity, so showing work-in-progress or the making-of content builds trust and connection.
Relatable memes spark humor, comments, and organic shares
Humor paired with relatable themes boosts interaction rates, driving comments and shares that amplify reach without paid promotion.
What do you need to remember from today’s post..
I reccomend doing a research of your own, check out other pages and see what they’re posting, get inspirations!
After you are sure about your nich, stick with it.
When people follow your page, they trust you to keep posting similar content that brought them there.
You would be pretty confused if you followed a gaming page and they start posting about plants with the “why the hell not? It’s interesting” mentality.
“Trust is built with consistency.”